About us

Strategyminds is a storytelling agency. Tell us your story. We'll tell the world. Strategyminds imagines, creates, and activates what your brand needs to grow in a fast-paced, ever-changing world.

Roger De La Haye

Strategy director

Creating is the most beautiful thing there is. Roger designs, creates, and constructs experiences – preferably through words. Stories make the brand.

Mail Roger

Ellen Broens

Creative director

Ellen is the one who visualizes your story. She is a designer pur sang. She has worked in the field for over 25 years and has as much passion and ambition as ever.

Mail Ellen

Karin Theunissen


Karin is always looking for the story behind the brand. She is empathetic, listens closely, understands the story, and then translates it into content that connects. She is a natural-born storyteller.

Mail Karin