In May 2019, Bread & Delicious in Wyck changed its name to SoDelicious. But they didn’t just update their name; they updated their entire concept. Besides a bakery and pastry shop with breakfast and lunch, the new bar and restaurant on Stationsstraat in the trendy Maastricht neighbourhood now offers dinner, delicacies, and takeaway meals.

The idea is to offer delicious food, morning until evening, all day. To expand business practices, they have literally expanded the business into the building next door. The shop and restaurant are separate but still form one whole. Strategyminds was hired to help come up with the new name and develop and carry out a complete branding strategy.